Afternoon helps ecommerce founders grow confidently

We are building a financial platform for ambitious ecommerce founders

Running an ecommerce business is hard. Growing it profitably is even harder. We believe every business owner deserves to have an easy access to reliable financial and growth data to make informed decisions.

We called our company Afternoon as a promise to you, our customers, to clear your afternoons from bookkeeping, compliance and other operational headaches so you can focus on growing your business.

We care deeply about founders

We spent over a decade building financial products at companies like Gusto and Brex that are now used by half a million startups and small businesses. We are proud to continue our journey to serve ecommerce founders.

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Afternoon co-founders: Ben Paik and Roman Zubenko.